Buck Shot

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Buck Shot

Bucking Convention

DAS Labs and their Bucked Up brand have raised the bar in pre-workout supplements with their game-changing formulas. Their secret ingredient? Deer antlers, which have been used in Eastern medicine for thousands of years. The deer, and hunting, are at the heart of the brand’s heritage and provided the perfect inspiration for their Buck Shot energy shot packaging. The Studio One Eleven team developed a bottle modeled after a shotgun shell, breaking convention with standard energy shots. The industrial designers audited shotgun shells to find the perfect proportions and closure design for the 2 oz bottle. Our engineers helped finalize the custom closure with a standard neck finish and branding details. We worked with the manufacturer to spec resins and plastic colors to ensure the shotgun shell concept was maintained from design through execution. Great design is worth a million bucks!

Seven Teas

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Seven Teas

Design Steeped in Tradition

Seven Teas was born out of a reverence for the rich history of tea. The brand celebrates the unique cultural traditions, flavors and aromas of tea’s origins and they wanted their packaging to reflect this. They partnered with Studio One Eleven to create a design for their round glass bottle that incorporates their “Steeped in Tradition” tagline. The designers added a custom embossment along the shoulder of the bottle, using their glass manufacturing and design expertise to ensure the placement worked for the blow molding process and didn’t interfere with the bottle’s parting line. The final design meets manufacturing requirements without sacrificing aesthetics.

Cruise Beverages - B Happy

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Cruise Beverages - B Happy

Get Carried Away with Great Brand Design

Serona Wellness, Cruise Beverages is on a mission to create the purest, most flavorful, nitro-infused CBD drinks in the world. And they’re doing it with craft, quality and creativity - from their all-natural ingredients, to their fun flavors, to their proprietary manufacturing process. The team at Studio One Eleven helped the Cruise B Happy brand tell their story of free-spirited enjoyment with updated branding, expressive flavor names and unique packaging graphics. Uplifting illustrations speak to the brand’s sense of freedom and relaxation, and the hand-drawn style reflects the craftsmanship of the product itself. A white background with flavorful pops of color feels clean and fresh, while tiny bubble imagery communicates delightful effervescence. The final design breaks free from convention.

Katalyst Kombucha

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Katalyst Kombucha

Catalyst for Success 

When Massachusetts brand Katalyst Kombucha wanted to expand into new markets, they knew the team at Studio One Eleven would develop eye-catching packaging to help them compete in the growing and crowded Kombucha market.  The goal was to give the brand a fresh, modern look, while maintaining their current passionate consumers, and continue to express the community-driven brand mission of locally and ethically sourced ingredients. An updated Buddhist mandala design aligns with the brand’s tagline “Ancient Wisdom in Every Bottle”. The bright colors reflect the delicious, fresh flavors, while the clean white background differentiates from the cluttered competition and breaks through at shelf.  Great design gets brands moving!

"We are so grateful for the work Studio One Elven did for our rebrand project, the commitment and level of expertise they brought went well beyond our expectations. From the start the team listened to our feedback and worked with us all the way through to printing our new labels to ensure we finished with a high quality product we were pleased with."

– Dave Keramaty, Katalyst Kombucha client

Hello, World!

Almond Bliss

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Almond Bliss

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A blissfully delicious new package. 

An explosion in the almond milk category called for a strongly differentiated package showcasing the health benefits, organic credentials and ‘blissful’ experience of enjoying this new refrigerated product. Rejecting the standard gable-topped milk carton, we selected a PET square bottle to communicate a higher perceived value and to maximize real estate to convey these attributes. The package is wrapped in a four-sided shrink sleeve dominated by a almond graphic on the front panel, evoking both the heart-healthy properties of almonds and the happiness suggested by the Almond Bliss® brand name.

The almond illustration and playful logotype are set against a white backdrop with a subtle bubble pattern, suggesting an ocean of wholesome almond milk bursting with freshness. Clean ingredient statements ranging from the USDA Organic icon to lactose-, gluten- and carrageenan-free claims are prominently positioned on the front along with calorie counts, making it easy for the health-conscious consumers who buy almond milk to find the information that is critical to making the purchase decision.

The left panel tells the Almond Bliss story, the right panel is all-white to reinforce the milkiness of the product inside, and the back panel holds nutrition information. Brown twist closures and the use of brown for most of the billboard text complete the natural look, contributing to the overall ‘good for you’ messaging of the brand. 

Within a few short months of launch Almond Bliss' new package stood out from a field of 340 entries from 30 countries as a finalist in the in the World Beverage Innovation Awards and gained distribution in Sam’s Club.

Peet's Cold Brew

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Peet's Cold Brew

For Peet’s sake.

When the team at Studio One Eleven got the opportunity to design the Cold Brew bottle for Peet’s Coffee we perked right up! We were excited to craft the perfect package for this perfectly-crafted coffee. And with our combined packaging and brand building experience, we weren’t coming in cold. Our talented designers created a unique but minimal bottle that reflects the artisanal heritage of the Peet’s brand. The simple design aligns with the rest of the portfolio and lets the brandmark shine. The expert team at Berlin Packaging was able to help source suppliers for both the custom-designed glass bottle as well as a stock PET bottle.  Together we created the perfect blend!

Juiced! Cold - Pressed Juicery (Copy)

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Juiced! Cold - Pressed Juicery

Juiced! Cold - Pressed Juicery

For the design team at Studio One Eleven, creating a custom bottle for Juiced! really got our juices flowing.  The Milwaukee-based juicer was growing quickly, and part of their mission was to support the local community.  This included sourcing all their fresh fruits and vegetables from Wisconsin farmers…and collaborating with local artist, Reginald Baylor, on some fresh and creative artwork for their label designs.  In order to showcase Mr. Baylor’s work, Juiced! needed a square bottle with large billboard space.  Stock bottles just weren’t cutting it, so the team at Studio One Eleven created a custom bottle with extra sharp corners, creating a super-square package that could accommodate a large 4-sided label wrap.  The experts at Berlin Packaging were able to source a supplier to manufacture the unique bottle.  The result is a work of art!

“We wanted to design something unique and never done before. Visiting the Studio One Eleven design center was eye-opening, seeing the number of great designs they presented. If you see our bottle on the shelf now, it really does stand out, the way the label pops on the square bottle. And we hear it all the time, ‘we see you guys everywhere,’ and a big reason for that is the design of the bottles. Berlin Packaging was a huge part of our success and met all our requests not only from a design perspective, but manufacturing, warehousing and supply chain as well.”

— Juiced! Chief Revenue Officer, Michael Bortolotti

Holy Kombucha

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Holy Kombucha

Using smart design to thrive in a growing category.

While the ancient Chinese drink of kombucha may have originated centuries ago, it has never been more popular in the U.S., rising to become the fastest-growing market in the functional beverage category. Leading the charge has been Holy Kombucha, whose crisp, vibrant and bubbly fermented tea has catapulted them to become one of the most prominent kombucha brands.

Since the company launched in 2012, Holy Kombucha has undergone very few changes, sticking with its original drink formulas as well as its initial packaging design. But as the marketplace and demand for kombucha has rapidly grown, Holy Kombucha called upon Studio One Eleven to refresh the brand’s overall look, starting on the ground floor with its bottles.

Having worked together on the initial bottle in 2012, the Studio designed a more streamlined and operationally effective vessel. The redesigned 16.9-ounce Holy Kombucha bottles boast a wider, 38-millimeter neck, making it easier for customers to drink and operationally faster to fill when compared to the previous "glass vinegar bottle" mold. A tall shoulder also allows the brand to maintain the integrity of their label, which proudly showcases their "Drink Well, Do Better" tagline.

Additional, Holy Kombucha’s signature dove logo flanks both the base of the bottle as well as the newly designed vented cap at the top of the bottle, further cementing the brand’s identity.

Stur Water Enhancer

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Stur Water Enhancer

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Sturing up shelf appeal.

Almost everything about the Stur brand is unique. As the leading all-natural liquid water enhancer, Stur’s products are made from only the best natural fruit and stevia extracts, and they don’t contain any artificial flavors, colors or sweeteners.

A family owned company borne out of a father's desire to provide his wife and children a flavorful way to drink more water (the name "Stur" stands for "Savor The Ultimate Reason"!), Stur is a labor of love.

In order to speak to the brand’s purity theme and fruit-extract origins, the Studio developed a unique package that is overtly fruit inspired. We mirrored the canted orientation of the Stur logotype and leaf device, balancing a valved dispensing closure at a tilt. Overcoming the processing challenges of an off-center neck was well worth the extra engineering efforts, as the result is a package that stands out immediately from a field of competitors in the crowded water enhancer space.

Tiesta Tea

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Tiesta Tea

Design that Fits the Brand to a Tea

When Tiesta Tea wanted to refresh their rectangular 16oz. bottle to better reflect their artisanal brand story, they knew the team at Studio One Eleven could brew up something special.  Our designers took inspiration from soft squared juice bottles and sauce jars that have an approachable, craft feel.  They gave the Tiesta bottle a soft shoulder and neck, with flat sides that add a slimness for easy handling, while still allowing for large logo embossments.  We were able to create rapid SLA prototypes to bring the concept to life and expedite the decision-making process. The final design is our cup of tea!

Kill Cliff Sports Drinks

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Kill Cliff Sports Drinks

Drinks for warriors.

Since 2011 when Kill Cliff was founded, the sports drink manufacturer has been inextricably linked with the CrossFit crowd. Founded by an ex-Navy SEAL, Kill Cliff turned to Studio One Eleven to develop branding that crosses the line from hardcore fitness to every-day-exerciser. In a sea of functional drinks, Kill Cliff needed their three-drink lineup – Ignite, Endure and Recover - to appeal to consumers from all walks of life.

The Ignite and Recover lines come in a 12 oz sleeved can and the Endurance product is in a 20 oz hot fill PET bottle. With vibrant hues, bold fonts, unique icons, realistic photos displaying each flavor profile, and the clear articulation of the support for the Navy Seal Foundation, the package design appeals to fitness enthusiasts of all levels.