Zep Chemical Sprayer

All in a spray’s work.

For the folks at Zep, their Professional Sprayer isn’t just another spray bottle. Their product is the best on the market… and we want it to stay that way. So after successfully designing the first sprayer, Studio One Eleven was up for the challenge to make something great even better. Our designers took feedback from customers and improved shelf stability with a shorter, broader bottle; we simplified refilling with a wider mouth; and we optimized aesthetics with a jet-black nozzle that communicates a higher grade professional tool. The results are something completely custom-designed with the Pro customer in mind. At Studio One Eleven we never stop perfecting… and it shows.

Betco Touchless Dispensers

Matt Creed · April 2, 2018

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Betco Touchless Dispensers

Transformative Packaging for the Healthcare Industry.

Healthcare-associated infection in hospitals is a real threat to patients and staff alike. Hand hygiene is a sound way to combat these infections, but studies show that healthcare providers clean their hands with less than half the regularity as they should.

To counter this, Studio One Eleven designed the Betco Compass: a motion-activated hand soap dispenser. Betco’s new dispenser makes hand hygiene quick, simple and effective to combat infection. Each device is complete with an LCD screen which displays the Center for Disease Control’s recommended 6-step instruction process for washing hands.

What differentiates this dispenser from others in the market? The PET inner bottle, originating from a stock preform, connects to the pump by a custom double-ended, keyed closure system. The bottle, which collapses inward as the pump pulls a vacuum, was designed to act as a paper grocery bag and fold neatly inside itself, but the “key” system is the major distinguishing factor.

Since the launch, Betco is garnering incredibly positive feedback – so much so that they are ensuring that supply chain is keeping product readily available.

Roto-Rooter Pipe Shield

Matt Creed · October 19, 2017

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Roto-Rooter Pipe Shield

Serious packaging with consumer appeal.

Roto-Rooter, a widely-known service brand, needed a stylish new package for a preventative maintenance product sold as an add-on by their technicians after service. The product – a pipe maintenance treatment consumes household greases, soaps, fats and detergents while providing a protective coating to pipe interiors to prevent buildup – is commercial-grade, so a serious package was needed. Not only did the new packaging need to be durable enough to withstand travel in the back of plumbing service trucks, the bottle needed an appealing design that would speak to consumers.

The outgoing package was a generic, industrial F-style gallon.

For the new bottle, Studio One Eleven unearthed an opportunity to improve the consumer experience by including a measuring dose cap per the directions to add 2oz of product. In addition, a 45-degree handle helps with pouring accuracy.

The custom-designed “Hero” bottle evokes a flowing superhero cape as well as the visual of moving water – both hallmarks of the brand. The new bottle earned a silver distinction in the NRHA Packaging and Merchandising Awards Program.

While the reimagined design is distinctive from the outgoing container, the new bottle was seamlessly integrated into their existing filling line. Since the new packaging rolled out, the company has reported an uptick in sales of the reformulated product.

STIHL – MotoMix

Matt Creed · June 1, 2017

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STIHL – MotoMix

Creating a square peg that fits a round hole.

NACD Gold Packaging Award

In the eyes of consumers, premixed 50:1 gas products for chainsaws, leaf blowers, and hedge trimmers all seem similar. Even if there is a difference – as is the case with STIHL’s ethanol-free blend known as STIHL MotoMix® –it’s hard to stand out at retail. Like many household chemical companies looking to distinguish their brand, STIHL needed a new angle, as virtually every premixed fuel brand on the market is packaged in cylindrical cans.

While STIHL knew a square metal can would attract attention, achieving a workable package would be a challenge. During shipping, the package had to be able to withstand heat, cold, and drops onto hard surfaces. The pour nozzle, typically the weak point in these types of packages, had to be attached in such a way that it would meet government-mandated regulations for hazardous materials.

Studio One Eleven solved the nozzle constraint by attaching it not with a typical soldered joint, but with a laser weld that is stronger, eliminates markings, and makes the package more attractive. The Studio made additional improvements by attaching the handle longways atop the package, rather than in the more traditional transverse position, to allow users to easily carry it like a briefcase and to assist in more controlled pours.

For this innovative design, MotoMix won a Gold Medal in the General Industrial Category for the NACD (National Association of Container Distributors) 2017 Packaging Awards.

Building on the new package design, STIHL introduced a half-gallon size to the line, giving consumers an alternative to the existing gallon and quart sizes. STIHL took advantage of Berlin Packaging’s global sourcing capabilities, which dovetailed into STIHL’s just-in-time filling operation in Shreveport, Louisiana. The new, more contemporary and aesthetic metal cans are stored in Berlin’s Houston stocking warehouse, providing additional overhead savings for STIHL