Mylanta One

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Mylanta One

ONE-derful Packaging

Mylanta® ONE is an innovative, all-in-one antacid/anti-gas product that combines three powerful ingredients in just one tablet for fast, effective relief. The brand reached out to the team at Studio One Eleven for an innovative, new package that supported Mylanta’s EcoCare® packaging platform of reduced plastic waste. The team at Studio One Eleven responded with a breakthrough solution that reduced waste and met the brand’s budget and delivery timelines. Our industrial designers, engineers, and sustainability experts worked together to create a custom plastic bottle using 90% post-consumer recycled plastic with a modified closure system, to help reduce landfill waste and minimize the brand’s environmental impact.

Zenwise

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 Zenwise

Impactful Design that Jumps off the Screen

With the rise of e-commerce and a growing online presence, Zenwise wanted new packaging for the digital age that was unique and impactful. They partnered with Studio One Eleven for a custom bottle and label design that works as well online as it does on shelf. Our structural designers created a rounded square shape that breaks free from conventional round forms, with a unique concave shoulder that creates an ownable equity element for the brand. They utilized black to stand out on retailers’ websites and consumers’ computer screens. The Studio’s graphic designers created a new label that complements the bottle and brings the Zenwise story to life. The design marries the brand’s commitment to both nature and mindful wellness with a compelling brandmark and transformational leaf icon. A clean, fresh white background pops off the black bottle and bold color bars quickly communicate the product benefit for easy shoppability. The final design is the full package - mind, bottle and spirit.

Onnit

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Onnit

Design with Beauty AND Brains

When Onnit Labs launched a Black Label variation of their flagship Alpha Brain supplement, they partnered with Studio One Eleven to create a beautiful package for this brainy brand. Our designers knew this special product needed to differentiate from other Onnit Labs supplements as an ultra-premium alternative worthy of its higher price point. The team started by creating a minimal, uncluttered label design with clean typography and simple graphic elements that elevate the aesthetic beyond that of traditional supplements. An impactful metallic Onnit Labs logo was added to the cap to create stronger brand presence as well as added quality assurance. Next, the designers developed a sleek cylindrical secondary packaging structure that mimics the shape of the bottle.  The matte black tube opens like a gift to reveal the beautiful glass bottle inside, with interior silver foil details adding an element of surprise and luxury.

Optifiber

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Optifiber

Design in a Cinch.

It’s not easy to stand out in the crowded vitamin and supplements aisle with hundreds of bottles that look and feel similar. When Costco decided to introduce Optifiber, a natural fiber supplement under their Kirkland Signature brand, they partnered with Studio One Eleven to create packaging that would break through at shelf and create a better user experience than the competition. Our structural designers started by creating a custom bottle with a unique waisted profile that reflects the brand’s health and wellness positioning. A square footprint ensures the package is merchandized front-facing and also allows for optimal pack-out. The bottle utilizes full-shrink graphics for strong brand messaging and a more impactful shelf presence. Berlin Packaging sourced a flip-top closure that provides easy one-hand opening and a built-in scoop holder for mess-free dispensing.

CloSYS Mouthwash

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CloSYS Mouthwash

The Ultimate care Package.

CloSYS is on a mission to put CARE back into oral care with their powerful but gentle products. When the brand was having leaking problems with their bottles, they came to Studio One Eleven for a fresh fix. The Studio’s structural design team wanted to not only correct the leaking issues, but develop a new, more impactful and user-friendly design with the consumer in mind. In consideration of the brand’s older demographic, the team created an accessible package design that is easy to open, close and handle. The bottle and closure work together to create for a streamlined aesthetic that feels both gentle and efficacious. The updated design maintains the previous package’s height and footprint, allowing it to work with the same shipper carton and label for optimal efficiencies. The entire portfolio of 16oz, 32oz and 3.4oz bottles were updated for a cohesive family look. The final design is something to smile about.

Mylanta

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Mylanta

Returns with updated portable packaging.

After a multi-year hiatus, the iconic antacid brand Mylanta is back, licensed by Infirst Healthcare Ltd. from Johnson & Johnson Consumer Inc. McNeil Consumer Healthcare Division. The new and improved Mylanta reached store shelves nationally in April 2016 in a refreshed package that embraces the latest consumer OTC healthcare trends.

Infirst Healthcare approached Studio One Eleven with a tall order: entice consumers back to Mylanta by updating the flagship 12 oz bottle; add convenience and ergonomic functionality; echo key elements of the original package design; and perhaps most importantly, convey the brand promise of fast, soothing relief.

Studio One Eleven responded with a custom high-density polyethylene bottle that builds on the Mylanta brand assets. The calming teal color is reminiscent of the original bottle, yet updated for a more contemporary feel.

The tapered bottle features indents on both sides for solid gripping. New to the updated package is a clear polypropylene dosage cup that snaps over the bottle cap; the cup is debossed with the Mylanta name to discourage unintended use as well as to ensure quick return if misplaced. The dosage cup is secured at retail with a heat-sealed overwrap.

The relaunched Mylanta bottle is now in distribution at dozens of retailers across the U.S. including Walmart, Walgreens, Rite Aid, Dollar General, Giant Eagle, Kmart, Kroger, Meijer, Wegmans, and many others.

Infirst Healthcare is also launching a new line extension, Mylanta Gas Minis. The gas-relieving mini-tablets can be taken on-the-go in its pocket-sized, tamper-resistant pop-top container. With label graphics developed in-house, the packaging allows consumers one-handed convenience along with discretion and portability.

Star Wars Complete Multivitamin Gummies

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Star Wars Complete Multivitamin Gummies

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The force is with this supplements package.

Leveraging the multi-generational following of the Star Wars saga, a leading nutritional supplements manufacturer sought to make their products more fun and appealing for kids and adults. To assist them in this endeavor, Studio One Eleven designed and engineered playful special-edition overcaps based upon characters from the series. The client's goal was to accurately depict the characters according to Lucasfilm's stringent licensing standards while making a manufacturable, toy-like over-cap.

Beginning with hand-drawn character sketches from movie stills, the Studio One Eleven design team quickly moved to hand-sculpting the characters to perfection out of automotive clay. Once the characters had physical form, the team used non-contact laser digitizer scanning and point cloud analysis software to develop tool-ready geometries for manufacturing.

Each Star Wars Complete Multivitamin Gummies package consists of a stock 20 oz round PET packer with full-color shrink sleeve. Each bottle has a stock 53 mm child-resistant closure and is then topped off with a soft rotomolded press-on character overcap. Characters' alignment with the primary display panel is maintained during shipping and merchandising via a clear, pilfer-proof shrink band.

In engineering the closures, the Studio team had to strike a balance between making the closures fun for kids, adhering to Lucasfilm's rigid rules for the depiction of its characters, and ensuring character proportions and performance stay within the operational envelope of existing filling equipment.

In the end, the Studio One Eleven team helped to increase shelf appeal and encourage higher rings by promoting multi-SKU purchases by those wishing to have a complete character set. 

Energems

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Energems

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Energizing a new custom package.

At Studio One Eleven, we are unanimous in our support for both chocolate and caffeine, so we couldn’t help but get behind the folks at Energems when they said they were bringing the two together.

Our design explorations focused on straddling the category vernacular of nutritional supplements and confections, reflecting Energems’ tagline “Energy That Feels as Great as it Tastes”. The result is a structure that is both visually and ergonomically friendly while being crisp and clean overall.

Since launching in the new package, Energems was selected as the winner of the National Association of Chain Drug Stores (NACDS) Total Store Expo Product Showcase and got shelf placement at Walmart, Meijer, Walgreens, CVS, RiteAid and many other national retailers.

Maty’s Cough Syrup

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Maty’s Cough Syrup

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Food first packaging for pharmaceutical brand.

Studio One Eleven’s new packaging design for Maty’s natural and organic remedies, featuring full-body labeling and food-centric graphics, continues to turn shoppers’ heads. Made with "whole-food ingredients"—the kind found in traditional home remedies—Maty’s custom bottle speaks to this homemade aesthetic.

The two Maty’s product lines, Organic Cough Syrup and All Natural Cough Syrup, both use a custom square bottle made from recycled plastic, a matte-finish shrink-sleeve label and a continuous-thread closure. However, the All Natural Cough Syrup bottle’s label is white, and its closure is plastic. In contrast, the Organic Cough Syrup package has a tan label, harkening to brown craft paper, and a custom aluminum closure inspired by Mason jar lids. The two packages present a striking pair.

The packaging is distinctly food, not pharmaceutical first. By illustrating the ingredients on the label, this conveys an all-natural and folk-like aesthetic. This look and feel really pops next to the reds, blues and oranges of the traditional medicine-aisle shelves.

Humco

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Humco

A healthy dose of design.

During its nearly 150-year history, Humco has built a well-earned reputation as a trusted expert in the health and wellness industry. Their broad range of products sold into 45,000 food, drug, and mass-market outlets in 20 countries made Humco successful by any measure, but it was clear that making their 160-SKU product line more navigable was a key to unlocking further growth. Enter Studio One Eleven. Our talented branding strategists and designers developed a complete color-coded visual architecture that helps consumers and pharmacy techs alike identify product families at a glance while imparting a fresh, clean, and modern feel. Sometimes good design is the best medicine!